It’s been a while since my last economic lesson. Today’s topic, Marginal Cost vs. Average Cost. These costs are typically used in economics as examples of how manufacturing companies should make decisions. However like everything in Economics these are universal concepts that are just as easily applied in personal financial and life decisions.
Average cost is the most easily defined. It’s the total cost of production including all fixed costs and variable costs. An example of a fixed cost is the purchase price of the land used to build a factory. Variable costs are the cost of materials, and labor required for incremental production. Take the fixed the cost and variable cost and divide it by the output quantity and you have average cost. Total Cost/Q. Marginal cost is only what it costs to produce the last incremental unit of product and does not consider fixed costs. As an example let’s say I had brick factory that cost $10,000 to build, and the first 10,000 bricks cost $1 a piece to produce. The average cost of of 10,000 bricks is ($10,000+$10,000)/10,000 = $2/brick. The marginal cost of the last brick is $1. The marginal cost of the 1st brick is also only $1, and not $10,001. Marginal costs since it ignores fixed cost only include the the cost that goes into the decision of producing another brick. A producer should always be willing to produce and sell a product at or above the marginal cost. If I owned a brick factory, I wouldn’t be looking to get $10,001 for my 1st brick to recover cost. As long as I can sell the brick for $1 or more, I’m economically compensated enough for the production of the brick. Producing or not producing a brick to sell does not affect whatever investment I’ve already made into the factory. If I make or don’t make any bricks, the factory still costs me $10,000.

As you can see from the graph above marginal cost can be volatile, changing dramatically with each unit. If you were just to look at average cost, the volatility marginal cost is masked. Also, implicitly as average costs rise marginal cost must be above average cost, and when average cost is decreasing marginal cost is below average cost.So what do marginal cost and average cost imply in our everyday lives? I think many times we make the mistake of considering average cost when we should really be considering marginal cost. The average cost of anything easy to calculate - it’s simple division. More than the fact that average costs include fixed costs, and marginal costs don’t, marginal cost more accurately reflects diminishing marginal returns on productivity. This nearly universal economic concept implies that increasing the variable inputs into production, material and labor, there is decrease in the rate of output. I imagine we have all seen this in our own work experiences. For instance I often pick up subs form subway, and one of the shops recently added another 2 workers. They used to have 3, now they have 5. However the line for subs doesn’t move 66% percent faster. It moves faster but there’s a decrease in productivity of each worker. There is only so much counter space, and still only one register.
The area where we need the put the most consideration of marginal cost is how we use are time. For instance, I like many other personal financial bloggers probably spend too much time on our personal finances. For example I probably benefit on average $75 per hour spent on my finances. I estimate I spend about 50 hours year on my finances not including the work I put into the blog. I probably save/earn an extra $3750 for an average of $75 per hour spent working on my finances. While it’d be great to think that I earned/saved another $75 for each extra hour, the real calculus is what benefit do I get for the next hour spent? Probably very little. The marginal cost of my time at my current level of effort is probably closer to something like $5/hour rather than $75. I’ve exhausted all the easy places where I can save and earn money. I’m earning 5% on my savings instead of the .5% I was earning before. Now as I chase interest rates, I’m looking at increasing that rate from 5% to maybe 5.5% percent at best which hardly compare to the 4.5% improvement(actually more like 3% since rates were lower back then) I saw when I first started chasing savings yields.