Mon 12 Jan 2009
I’ve been a long term user of TurboTax. I filed last year using it, and have done so for the last 9 years. I’m a captive market. Turbotax imports all my information from last year, and makes my filing a relatively quick matter. I pay $60-$70 every year for this convenience.
I thought I would get a head start on my taxes this year by purchasing TurboTax right now. I also figured that the best way for me to purchase it would be to download the software. Intuit sells the product online as a download. I brought the premiere version last year, and plan on doing so again. It’s $89.95, and includes 5 free federal filings. Intuit still charges $19.95 for each state filing which I believe is increase from last year’s $14.95
As I said before the TurboTax is a cash cow for intuit even with the slightly lower total filing charges. However what bothers me is that currently it costs me more to download the product than to buy a physical copy from Costco. Costco sells the product for $62.95 online for the physical copy. The best download price I can find is from the Amazon store which sells it for $66.49 versus $68.99. Apparently according to the 1 review on Amazon, Amazon too was selling the physical copy for less money. It’s not anymore. I’m astounded that the download copy is not at a more significant discount. What’s worse for me and many other users is the face that Amazon only sells Windows version for download. I cannot download the Mac version anywhere but from the Intuit site. At Intuit the download version sells for the same price as the physical version, $89.95. This is substantially more expensive than the physical copy I can buy at either Costco or Amazon.
Companies should be incentivizing consumers toward choices that are better for their bottom line, and the environment. Downloaded software is winner on both these counts. Maintaining inventory, and shipping a physical product is more expensive than allocating hard drive space towards serving copies of software. Right now, I’m confronted with a decision of spending $20 extra for a product I prefer (less trash and packaging) or putting my wallet ahead of my green credentials (which aren’t too great as is). I don’t mind paying extra for products that I believe are more environmentally friendly. What I mind is paying more for environmentally friendly and costs less for the manufacturer.