Sat 17 Nov 2007
I sold my second spot at Text-Links-Ads last week. I’m not really sure how I feel about it on two different fronts. 1) The ad is for a payday loan company. While I respect the right for these types of companies to exist, and acknowledge there might be a time and place for their business, I’m not sure how much I want to be associated with them. I have changed my settings and will no longer allow Text-Link-Ads pre-approve ads for publication. The second front is my general feeling towards the ad revenue model for smaller blogs/websites such as AskDong. I don’t blog for the money as I’ve to date been paid a total $15 for what is at this point hundreds of hours of “work”, but I’m not sure if I would blog if there was no money. Getting paid somehow serves as affirmation of my work, and I still harbor day dreams of being a six figure blogger. Realistically though, I have no expectations that I’ll ever be able to make blogging anything other than a hobby that pays for itself.
Even though, I don’t expect I will ever make much money by blogging, I do want to believe that blogging income is sustainable. I like the idea of having different, albeit small income streams. Selling ad space gives me what I feel might be a false sense of hope. I also wonder if the Advertising gravy train will continue uninterrupted. The economy is likely to slow in the next year, and the advertising budget is often the first to be cut. I also question how effective advertising actually is, and will blogs like mine continue to be able to pickup advertisers and generate revenue. Personally, I don’t think I’ve ever purchased something via an ad. I have definitely clicked on more than few ads, but I don’t think I’ve purchased anything, and don’t even remember what ads I’ve clicked. If anything I feel image ads are more effective as they tend build brand recognition and lead to sales in the long run. I’m much more likely to remember the name of a company or it’s logo in mage banner ads than to click on a text ad.
I hope this last ad sale isn’t my last. Though the truth is I don’t believe I have any more ad spaces to sell. I don’t really have any revenue model for my blog. All I know is I’d like to have few ads to generate some revenue, but definitely don’t want so much that I feel like corporate schill. I imagine I’ve got space for a few more ads but not too much more than that.
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November 17th, 2007 at 5:03 pm
Hey Dong,
I love reading your blog. It’s informative and interesting. I can understand that you’d like some income from this blog. Whatever little I get from mine goes towards paying my debt down. I just started recently, so it’s not much by any means. If you keep writing good, helpful content, then I’ll keep coming. I think of the ads like background noise.
Have a great weekend!
November 18th, 2007 at 12:02 am
I’ve do some regular posts giving details of what revenue I’ve obtained from my blog. It’s probably a good guide to what you can expect to make from a low-traffic blog such as ours. If you want to cover costs (eg. domain rego, hosting etc) a few relevant topics from PayPerPost would be worthwhile. However, unless you’re happy to post about anything for a bit of cash, you soon run out of ‘opportunities’ at PayPerPost. I found amazon.com affiliate ads a total waste of space, to the extent that I’ve removed the amazon links off my site. You can make some reasonable income from blogging, but would have to be getting traffic in the thousands per day. Some PF bloggers manage this, and seeing what topics they cover may be a guide to what attracts most readers (then again, it would be boring if we all started blogging the same way!). Of course, some bloggers are much better writers than I am, which probably explains they traffic volumes
Regards
http://enoughwealth.com
November 18th, 2007 at 12:47 pm
While I agree that there will be advertising cost cutting due to the poor economy, I think that advertisers will be looking for inexpensive advertising methods that will be seen by a lot of people. I think blog advertising is only going to increase….it’s a heck of a lot cheaper than running a 30 second ad during a prime time TV show!
November 19th, 2007 at 12:51 pm
Enough Wealth, one thing I want to do with my blog is be able to write about what I want to write about. I don’t want to feel like I need to write about anything in particular either via pay for post or because I’m trying to drive traffic. As a result I think my blog at times is bit eccletic. I probably write about traveling too much as well, but that’s one of the things I love…